The Brilliance!

HTTP://WWW.THEBRILLIANCE.COM

We’re really internet and we’re really back. A website about things Benjamin , Chuck , Virgil , and various friends & guests think are interesting. Little-to-no specific focus, a bit odd, speling errors, and incredibly culturally relevant.

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Lexus Hybrid & those rich ‘earthy’ people!

See…was it really that hard?! Maybe it was. Thing is, I don’t like Lexus, never really had. Heritage? Give them some time, because they are certainly moving in the right direction. But anyways, this was my whole thing – just make a hybrid out of one of your EXISTING models! That’s it. Seriously. An Audi A4, one of the Saabs, or a Jetta as a hybrid would sell crazy…look at all their Frisbee playing, mountain bike rack having, super-strappy back packs, hackey sacks, etc…you know the type! The earthy rich-folk type. You know they want to have a hybrid. If anything it just makes them think they look even more shrewd, you know? Use those people to get this whole new direction going! Or am I the only one who is seeing this!? Seriously use the ‘campy’ people…they always have money, or front like they do. And you thought a dude spending too much on rims was bad? They spend their last on some crazy carbon fiber bike…wearing all sorts of jersey’s with logos all over them when they ride. Ha. I’m telling you that’s the demographic to market hybrids too. This post kind of lost its direction about halfway thru. Thank you for doing this Lexus, the ball is rolling.

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Brazil football, what a global brand!

A World Cup post is definitely in order. Did you see how Ghana handled the Czech Republic? Having soccer take over my life growing up has led to a deep appreciation for the sport. Even with the decent number of Americans playing soccer our culture can’t really understand how football rules the globe. Now is the time to get hip. What about Nikes branding approach to the world’s biggest sporting event? The Joga Bonito or “play beautiful” campaign which has been bubbling for the past year leading up to the Cup has been superb. It’s no coincidence that Brazil is the focal point, and from a branding standpoint I find it very interesting. Brazil has a plethora of superstars on their national team, but it’s their intangible style of play that Nike is getting more bang for their buck. It’s like watching them play streetball in the NBA Finals, except they are playing by all the rules. In a world dominated by patriotic love for football, the style of play that the Brazilians posses equates to trillions of fair-weather fans and the nicest of Nike productions. The Ping Pong video near the bottom is a must see. Good thing I can’t rap, otherwise I would try to using Ronaldinho in some sort of punchline.

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Chicago Weekend…

Just got back into GR like an hour ago. I hadn’t been back downtown Chicago in months, close to a year it felt. Felt good to get back into it…spend some time with my father and run around the city a bit. I forget the culture that Chicago has. Francis the cab driver, the whole tourist thing on Michigan Ave, the North side a bit, the South side for sure, Puerto Rican Day Parade, the cool cats at Kozy’s Cycles, and man…Millennium Park. It was seriously about 95 degrees and beating sun on Saturday afternoon. So we rolled the cooler from the garage on Wabash and Monroe to the park…9,000 little kids running around in the water, including my wild little nephew. I was even out in the water with the rolled-up, clam-digger style jeans cooling off a bit. I just loved watching all the kids/people do their thing at such a beautiful ‘installation’ right in the middle of the city, a perfect downtown summer day vibe. It’s so weird, cause I can’t even remember what was there when I was growing up…right off the Randolph & Michigan stop on the University Park line Metra…we used to take that all the time. Ha, I’m rambling over here reminiscing. Anyway, good weekend…summer days for sure. That’s my post.

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Man made Icebergs!!!

Being a fan of architecture, you gotta be careful when getting too excited about the fancy renderings you see. When I first saw the renderings for BLUE in the LES I was like "SNAP!", Tschumi is makin moves, the form is on point. After walking by the construction site last month I couldn’t help thinking the façade was lack luster and lookin’ real suspect, I left uninterested. The glass detailing looks like it could have been done in the 80’s but this is 2006. Anyhow it looks like my faith is restored by this other project I came across. The Iceberg add this to the list of things designed better in Japan. It’s the work of CDI a well rounded Ayoma, Tokyo firm who has adopted the more than just designing buildings approach. Check out their other stuff. The difference between the two projects are the finished product. The latter is real dynamic. The detailing of the glass and the concept are on the same page. Who else needs to learn Japanese?…at least the pictures by Jean Snow are in Engilsh.

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Hotels in the Yucatan Peninsula!

Every time I think about beautiful beaches and Caribbean paradise I think of like St. Lucia, Bahamas Out Islands, St. Thomas, St. Kitts, etc…all those islands you know? I always forget about the Mexican side of the Caribbean…should start thinking about it more. Some of these hotels are just nuts. Stylish, amazingly next-level, and pretty cheap in comparison. (1) Basico. I love the design of this place…check the pools/soaking tubs on the roof! (2) Deseo. Another beautifully designed hotel…loving the free-standing tubs in the room. And everything is white. (3) Maroma Resort & Spa. More classic, more relaxed looking. Classic architecture and set on an amazing beach. So yeah, there are bunch of others as well, these were just a few I was into. I love TabletHotels.com. Just searching around is a like a vacation to all the different places…seriously. Very well designed site. That’s it…that’s my post.

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Remember the Big Tymers?

I swear I post about stuff like this just cause I can. So like, the 1998-2001 Big Tymers…remember this stuff? You know, tracks like: I Rock Ice, Stuntastic, How Should I Ride, How U Luv That, Sunday Night, Get Your Shine On, I Got That Work, and of course classics like Still Fly. The list goes on. Terrible lyric content, or lack there of. Drum slapped-out beats by Manny (was he ahead of his time?). And then the album covers?! Too much. Looking back…its almost surreal. At least they were different and had a coherent brand image. I mean, I have a penchant for this ignorant ‘rap music’ you know? I can’t lie, I like this stuff when the mood is right. They made true riding music. Something to throw in the deck after you applied the final swipe of Armorall (or if you’re like Juve, Black Magic) to your tires…ha. Maybe that was just me. Don’t you ever wonder what people will think 20-30 years from now when listening to this ‘music’? Seriously, how will it be classified? So yeah…a post dedicated to having 50 cars with automatic starters, private jets with Lorinser packages, Helicopters with leather covers, and living rooms with hot-tubs instead of sofa-sets.

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Global Knives look mean and are vicious…

Anything that’s named Cromova 18 Steel sounds like a weapon, huh? These Global Chef knives I just got look like a weapon and are sharper than a tack. Literally, I got cuts to prove it. Check out their special technique for how they sharpen the blades for longevity. Anyway just read the back of the box if you think I am kidding. Straight outta Yoshikin, Japan, the Steel is ice tempered and hardened “like the Samurai swords before them, each knife is carefully weighted to ensure perfect balance.” I am not gonna lie, I just thought they looked fresh but these knives are the business. Any product that has a concept rooted in bringing together Italian design aesthetics, German durability, and Japanese precision is on to something. Now you know the Cutco knives gotta go!!!

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DayJet, like Ikea of private jets!

I found this reading the latest issue of BusinessWeek that I snatched off a clients coffee table…very interesting stuff. DayJet is an ‘on demand, per seat’ private jet service. Basically meaning you can jump on their site, make a reservation for a single seat on one of their new ‘micro’ private jets…the ones that only seat like 6 people and cost next to nothing to operate. The big thing about all this is completely skipping security, lines, check-in, pat-downs (Chuck!), etc. that you deal with at the usual airports. DayJet will offer regional service that is exactly the same as having chartered your own jet, except its only 30% higher than the cost of a regular full-fare coach ticket! Seriously, that’s nuts. Pull your car up to one of their hangers at your local airport, jump in the jet, take off. That’s it. I mean, I’ve never flown on a private jet myself but I have been on a chartered prop-jet for a quick business trip…it was the easiest, most stress-free travel ever. So yeah…these guys haven’t fully launched their service yet, and it looked like its only going to be in the south for the first few months but expansion across the US is their goal. Interesting, the big airlines can’t make money anymore…so the little guys creep in. What is it again? The hogs get slaughtered and the pigs get fat? ***I’m also really into the logo.

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The only bottle water I enjoy buying…

Three years ago I thought those neon-clear Nalgene bottles were lame and now I am all about 2 dollar bottles of water? Yep. “Legend has it the ancient Romans built the only road stretching from Northern to Southern Italy through Scarperia - and past the source - to provide well-deserved refreshment to weary travelers.” Suuure. I am not gonna vouch for story but Panna water is delicious. I first had it at this celebrity saturated alfresco restaurant in LA on a hot January day and have been hooked ever since. Great clean taste, glass bottle, nice label…and you thought Seinfeld was a baller for bathing in Evian, he wouldn’t dare waste this stuff.

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My first Post ‘it’

Boom…I am on board. Ever since I got the word I have been taking notes like crazy. The first Post-it note I grabbed is filled with a good 3.5 weeks of BRILLIANCE posts on it. If you could only see my desk, it’s like a hurricane of Post-it notes. They have even crept into my car. Kinda refreshing experience dealing with Post-it notes compared to syncing my Q with all my email accounts. I don’t have to spin the scroll wheel a million times to get at Post-it note to save as. How rich is the guy that invented these things. Ever wonder why the flagship color is that yellow? Office supplies what a genre of products. I wonder what’s gonna be the next “paper clip” type invention. On that ‘Post-it’ note lets get into it.