The Brilliance!

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We’re really internet and we’re really back. A website about things Benjamin , Chuck , Virgil , and various friends & guests think are interesting. Little-to-no specific focus, a bit odd, speling errors, and incredibly culturally relevant.

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Cars have too many color and trim options...thats why driverless cars we don't own will win.

Look out your window, look around next time you're in a parking lot, go to a dealership, etc. Try and find two identical cars...year, make model, color, trim, etc. Incredibly rare...like, exceedingly rare. Ever since Henry Ford allowed you to pick another color outside of black - people have been expressing themselves via their car with trim levels, color, etc - and its mind-bogglingly (to me at least) inefficient from a manufacturing standpoint. Think about the structures and design systems that need to be in place at a plant to allow that? 1,000s if not 10,000s of different configurations...even for like an $18k Jetta. It's nuts. For reference there are...5 iPhone color options, thats it.

So, lets say there were just...4-5 major car manufactures. And each one made just ONE (just one!) model of car - no options, period. And maybe the concept of "model" year went away. And they were designed for maximum manufacturing efficiency, passenger comfort, and fuel (electric!) efficiency. The cost savings to the manufacturers would be...bonkers. I don't have any actual numbers to reference, but I don't think it'd be out of range to see 70% reductions in the cost of manufacturing - maybe more. And! You could assume because they are purchasing orders-of-maginuted more of just one type of leather, one color of paint, etc, etc...that the quality of those parts/pieces would be as high if not even higher than that of an S Class Mercedes due to the scale of purchase... I truly believe we could have S Class level quality and comfort for the cost of a mid-level VW Jetta.

Who cares? This is where it gets interesting...now lets say they're not selling those cars anymore, but are instead, due their new found cost efficiencies, its more profitable for them to sell us "cell phone plan" style to access their cars. $50 for 250 miles a month, $100 for 750 miles a month, etc, etc. Would you ever buy a car again? Would it matter to you if you could get "Ibis" white vs "Arctic Fleck" white on your new Audi S5...when for $100 a month you could be taken wherever you want in something as nice or nicer than an S Class? ...

Man...it kinda sucks. I'm a car guy...like for real into them. But it just seems so obvious yeah? I suppose I'm looking forward to it. Funny thing, it'll happen slowly first...but eventually its going to feel like what Napster did to the music industry. Buckle up!

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Stay for it! An interview w/ David Rudnick & Ezra Miller about RL Grime, WebGL, and collaboration.

A few days back, I clicked a link that designer David Rudnick shared for a new project he'd done in collaboration with interactive designer Ezra Miller: A visualizer for RL Grime's new single 'Stay For It' (feat. Miguel). Before you read any further, you should click that same link, check it out and listen to the track. I'm fascinated by the way we experience music in 2017. The idea of a music video is of course decades old, but the pursuit to innovate on the concept continues today with more experimental ideas and exciting artists to work on them than ever before. To get a bit more insight on this, I asked David & Ezra to shed some light on their collaboration, talked with them about working with musicians, and got into some of the nerdy WebGL details. Enjoy. (Click 'Continue Reading' for the entire interview...)

THE BRILLIANCE!: The two of you collaborated on Evian Christ's Trance Party site last year - was that the first time you'd worked together? If not, when was? And if so, how were you paired together for that?
Ezra: We first worked together on that Trance Party V site (http://evianchrist.com/tpv) as well as Evian’s homepage (http://evianchrist.com). David had contacted me through Facebook and I was very keen to work with him considering I’ve been a fan of his and Josh’s work together for some time.
David: I'd been following Ezra's work for a while, since I saw a project of his called My Shards ( http://www.myshards.com ), and I just felt that what he was doing was fantastic; so dynamic and very pure. My work can be very static, I loved the idea of working whose native language was working with generative or randomized elements, I felt like there was a lot of potential for how we could combine our respective practices.

TB!: You worked together on a similar project for RL Grime's track 'Reims' recently - how did that come about? Any more tracks in the pipeline that will get this treatment?
E: David brought my name up as someone who could be involved on the creative side of RL’s new album campaign and I was happy to take part. I think the first place I saw David’s work was by being a fan of RL’s music while I was in high school. The first visualizer for Reims was started while I was in London in March and finished in New York in late April, and went through many iterations of color and composition as it evolved into the final version.

Continue Reading...

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Elon Musk interviews, his optimism, and *actually* making a dent in the universe.

If you've been a reader of the brilliance for a minute - you know I used to often write about Steve Jobs and Jay-Z. They were, and continue to be, incredibly influential people to me. I joke that my formal education is listening to Jay-Z while I learned classic ASP and SQL in my parents basement in high school int eh late 90s, ha, it worked out well. Anyway, Elon is a rather obvious recent addition to those two characters. I was always familiar with his work, but it wasn't until about 2-3 years go that I started digging in heavy on the interviews, the book Ashlee Vance wrote about him (please, please, please read it!), and his general back story. Probably too much to say in this brief post... But man, he is truly the definition of following your convictions, no? And to proper extremes...going for broke (and going broke!) on unimaginably (honestly!) ambitious projects. His stated, and 2 of 3 pretty much accomplished, goals are to disrupt the auto industry, remove dependence on fossil fuels entirely, and make our species multi-planetary. And!! Doing it all with great taste! Thats not even considering Neuralink...

So, the only real point of this post is two things: (1) to highlight a few interviews worth watching and (2) this quote from Larry Page on craziness and luck:

"...I mean we just have a single proof point now that you can be really passionate about something that other people think is crazy and you can really succeed. And you look at it with Elon and you say, ‘Well, maybe it’s not luck. He’s done it twice. It can’t be luck totally.’ I think that means it should be repeatable in some sense. At least it’s repeatable by him. Maybe we should get him to do more things.”

Fantastic interviewer...perfectly broad.

Sam Altman/YC interview - The quote about fear in this one is quite good.

LOL on him crashing his uninsured McClaren F1.

*Steve Jobs always said he wanted to make a ding/dent in the universe. I love that, though he was prone to hyperbole a bit...it's funny, Elon is the only human we have right now that is doing so in a more literal, less hyperbolic (no orbital trajectory pun intended) way.

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Don't @ me: A social media soliloquy.

I've been thinking a lot about how and why we use different social platforms, why we're drawn to some more than others, and what we get out of each of them. For me, Twitter is king. I feel like it's the best of all the other platforms combined: I get basketball nerd shit, see an artist's new work, get the news literally as its happening, laugh at a @leyawn tweet, and so on. It covers everything efficiently. It's still all about the beauty of saying what u need 2 say in vry ltd amt of chrctrs. I love Instagram though, but it's such a one-way street. I don't learn on Instagram like I do on Twitter, or have a conversation. It's very 'show and tell', which is cool. But I don't find the experience as enriching as I find Twitter. What I do love though, actually maybe more than Twitter in some ways, is Instagram stories. A lot of artists, myself included, tend to treat Instagram like a 'best of' - posting the final, polished product. Stories is such a perfect companion for that. A chance to let your guard down, show behind-the-scenes, making-of, etc. I enjoy the 'visual stream of consciousness' vibe. You can overdo it, like, when you see 9,000 little dashes up top and think yeah I'm not looking at all of this...ha. But you are in control of your own feed after all, so to an extent, as with any platform, it is what you make of it. Facebook is the weird one to me. It's starting to feel its age. Crazy that something only 11 years old is 'old' but by internet standards, thats ancient. Facebook won't go away and amazingly doesn't feel like it's going away any time soon. I suppose that's what happens when you've amassed 1.2 billion+(!) users though. Snapchat's certainly the one right now that feels on the fringes. IG Stories put such a dent into their userbase. I rarely check it anymore. They've done little to make finding people easier and that's ultimately what faded it for me. Anyway, what I think about most is: 'what's next'? FB/IG/Twitter all have staying power and loyal users. Starting a new social platform right now sounds like the most intimidating task. What voids are left to fill? Don't need any new little social icons on restaurant menus or the sides of brand's shipping boxes, ha. Feel like we're all set for a little while, but of course there is always a "next". Don't @ me.

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Tom Sachs / Nike event. "An experience in physical strength building and manual dexterity." !!

Reporting live from a Boingo hotspot @ the Marine terminal at LGA...why is Delta flying out of here now?? Odd spot. Anyway, man - the Nike / Tom Sachs thing last night. Crazy / weird / incredible. Was texting some friends last night like, how do even explain that event? As with any of these events - there was a proper DJ setup (s/o Acyde and Tremaine), drinks, etc, etc, etc. The actual point of the whole thing though was the screening of "The Hero's Journey" a 40 minute film by Tom Sachs and Van Neistat...quite good, and then this crazy obstacle course explained as "An experience in physical strength building and manual dexterity." - it was no joke a series of about 9-10 physical and dexterity challenges you had to go through. After the film you were told: "You can choose the difficult path ahead or be a pussy and choose the easy path and walk around the party." Lol. If you choose the hard path - which I did - you were given a full branded Nike/Tom Sachs jump-suit which you needed to change into. So crazy and weird, loved it. The challenges started started off with a knotted rope climb to the ceiling of this warehouse (!) but included flying mini RC helicopters, trapeze swinging over a decent size pond of water, learning to tie a very specific knot, doing clap push-up until you broke form, jumping across polygonal "rocks" because the floor was lava, lifting progressively heavier weight while repeating his mantras aloud, and a ton of other quite random stuff...again, all of this was an actual Tom Sachs installation. And to trip you out the entire time - Tom himself was often standing next to you watching you. ?!?! Truly one of the more avant garde experiences I've had in my life...all taking place on Governors Island that Nike rented their own Ferry to shuttle you to. Crazy. Qwehlo!!! thank you for the invite and sorting me out man. ****All this and I'm not even a sneaker guy...ha.

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Hard To Explain

Guest Post!

I have been reading Meet Me In The Bathroom by Lizzy Goodman. It’s an oral history of the New York music scene in the first decade of the 2000s. Jonathan Fire-Eater, The Strokes, The Yeah Yeah Yeahs, Ryan Adams, LCD Soundsystem, and Interpol are all discussed by the bands themselves, journalists, DJs, promoters, etc. It’s gossipy but ultimately very engaging. I can’t put it down.

I was 18 years old in 2001, I dropped out of high school and lived in a house called Squaresville in Atlanta. We had shows in our kitchen; it was fun, wild, and gross. I started going out and doing drugs soon after - when all of the music featured in this book was starting to take off. The first wave of my friends left Atlanta for New York City soon after. They lived in a truly heinous apartment in Bushwick (before it was “East Williamsburg”). I would visit them pretty often. On those visits, I would be out every night in a lot of the same places featured in Meet Me In The Bathroom. I still lived in Atlanta, so it wasn’t necessarily my scene, but even my slight brushes with it were intoxicating - literally and figuratively. I am now at the age where the things that I experienced in my formative years aren’t passe, they are discussed at length - in a wordy think piece in the New York Times or even visually on Instagram. Usually, I don’t love to look back or reminiscence, but this book forced me to, and I liked it. That time was special. Nothing mattered, things seemed less serious, and it was all ahead of us - the good and the bad. I guess that is everyone’s formative years, but I like to think my peers took youthful abandon further than most. The New York I have lived in for the last decade is much different than the one people remember so fondly in the book, but that’s OK. I don’t want to be waiting in line for a vodka soda at Bar 13 on a Sunday night anyway. Plus, I never loved The White Stripes.

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That th-oughts thing I launched!

"A person-to-person education service connecting anyone to experts in any field via short, elegantly structured, super affordable Q:A interactions."

This whole thing started with: all "those" kids sending cold emails, DMs, @s, comments, running up to people on the street/at the airport, the "lets build fam" kids, pick-your-brain-over-coffee kids, etc, etc that used to be (still are?!) perceived as annoying/bothersome. Thing is – I love those kids! Honestly! Those kids are are looking to educate themselves from people THEY decide are worthy to be teachers...sorry, but I fucking love that concept. Those kids are leveraging this beautiful thing us humans have, the internet, to move whatever it is they're working on forward as fast as possible. Again, I love that. The issue is that DMs, cold emails, random @s, comments, etc, etc are not really efficient channels...there isn't any "friction" as we call it - in our case, the $10 fee, there wasn't enough brutally simple structure - as we think we've created. And while there are some somewhat similar competitors, we don't think anyone is doing it tastefully.

So we created it.

It's quite small yet still - but "its working" as we say. I love being able to say that, honestly. I almost quit this project twice. I was so worried (still am?) it was going to be perceived as corny by the community/culture. Was worried it wasn't going to work. Was worried it was an entirely too-simple/dumb idea. Again, we're super tiny still - too early to start planning what I'll wear on stage at All Things D with Kara Swisher, lol, but we're pretty stoked on where its at right now and what the next few months look like.

THANK YOU to all the kids who've used it - seriously. Thank you to our experts. And super thank you to Zac and Charles for being part of the team to make this happen...its about to be super fun this year.

***End goal is to put a ding in traditional education.

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'Visualized!': A new series of posts about artists you should know!

One of my favorite things about THE BRILLIANCE! has always been posting about artists & designers who have made an impact on me in some way personally, professionally, or creatively. Sharing other's work has become an essential part of who I am as an artist and I want to canonize that here in a new ongoing series of posts I'm calling 'Visualized!'. I'll highlight 4 people/studios/etc. whose work has left a lasting impression on me and that I feel readers should know, if you don't already. Enjoy.

Hassan Rahim — A NYC-based artist & art director, Hassan is one of the people responsible for what I consider to be a real shift in the paradigm of modern graphic design. His work has an effortless, dark beauty about it that many seem to imitate but few get quite right. One of my favorite album covers of 2016 was Gonjasufi's 'Callus' and almost right away I wondered, correctly, if it was Hassan's. Don't ask him if he designed the new Nick Jonas album though. He didn't. You're thinking of the Jacques Greene record that came first.

Andrew Savage — Andrew Savage is a visual artist & musician, most well-known as the frontman for Parquet Courts. I wish he had a portfolio I could link to but he doesn't, so in the meantime enjoy that ItsNiceThat writeup to get to know him & his work a bit more. Parquet Courts have what I consider to be the best visuals for an active rock band in the world today, honestly. I don't think it's a stretch to be reminded of what Raymond Pettibon did for Black Flag. The art and music go hand-in-hand, almost can't exist without each other. The 'Human Performance' record is really a thing of beauty.

Esteban Diácono — Esteban Diácono is a motion graphics designer who leaves me speechless every time I see his work pop up in my Instagram feed. I often send friends DMs of his posts with just a "!?!" note attached, and they respond with something like "!!!!!". Really a modern 3D master of the human form but in a sort of hallucinatory fever dream kind of way. Check his Instagram for more recent/frequent experiments. This set is just too wild.

Ryan Travis Christian — I couldn't go this first 'Visualized' post without including a Chicago selection. Ryan Travis Christian is one of my favorites - his work feels comforting and familiar yet unsettling in the kind of way KAWS' work often does: rooted in characters and illustration you feel like you've seen before but rendered in an entirely different, dark and strange yet oddly perfect way. Black & white graphite drawings pulling inspiration from late 20's/early 30's cartoons made up of surreal, amorphous blob-like creatures and Mickey Mouse & friends variations that creep you out and win you over at the same time. His patterns and composition are incredible too, really he's a fine artist with a veteran designer's eye. Ryan is represented by Western Exhibitions in Chicago, so if you're ever in town go check them out.

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The universality of noodles. Or, just, eat noodles.

Guest Post!

We’ll start with ramen. Crazy that a ramen master is revered, that the recipes are secret (like so many of the most delicious, comforting foods—KFC, bbq, pies, etc), that the dish is so layered, varied, difficult etc—but it’s meant to be slurped loudly by the train station after a long day of work.

Shio ramen w/ yuzu. Spicy tsukemen. Udon. Soba. Beef Pho. Vermicelli w/ egg rolls, pork, and beef balls. Linguine w/ garlic, lemon, prosciutto, parmesan. First, go eat these things. Then wonder at the impressive universality of noodles. If you’re in a big city, go find all the places. If you’re in a smaller town… the Vietnamese/Thai place is probably on point. You can get the Pad Thai, but know that there is a universe of flavors waiting for you beyond that.

If you can, avoid noodles & co.

Here’s the thing though—we often elevate the eating of noodles (especially ramen) to some holy experience. It’s existential, but not sacred. It’s passionate, but not perfect. It takes a true master to make a perfect noodle dish, but it’s meant to be spun and slurped. It’s great that it’s on Chef’s Table, cause Ivan is the shit, but it’s not the same thing as what Massimo is making in Modena—it’s nourishing, it’s confirming, it’s humbling. Go eat.

Kagari / Tokyo / clean, small, hidden in Ginza, be prepared to wait in line

Taiho / Kyoto / dirty, small, hidden in an alley in Kyoto, best at 2AM after drinking

Takeya / Chicago / best ramen I've had outside Tokyo

Hide-chan / New York / in midtown, small, locals, authentic, also close to Totto, which is also good

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Monday randoms.

I miss doing these "randoms" posts. • I moved to Chicago this weekend - got a spot in the Gold Coast. Feels weird, feels good, feels new, but also super comfortable. • Instagram is our LinkedIn - I'm quite thankful for it...s/o to all the random people I've met, super fun. • I hardly listen to any music anymore - only podcast and audiobooks - just finished the Elon Musk book, then listened to it again, unreal. • I should probably star listening to more music though. • Finally got into the bitcoin a while back - saw a great quote from my friend Bryce re bitcoin: "If you believe in the importance of decentralized systems, get involved now and stay involved for the long run." • Do people still use RSS readers - feel like I'm the only one? • Will Hedi Slimane go to Chanel - and will kids (me?!) wear Chanel jeans? • Speaking of jeans, those paint splattered APCs Jean Toutiou...I love them, but quite un-APC no? • Pro-tip: buy fresh cut eucalyptus and keep it in your bathroom/near your shower, etc - incredibly refreshing smell in the morning. • This phone charger battery pack thing from Anker is genius. • Whats the whitest white t-shirt you can buy? Need help on that one - nothing over $30. • I have some new Benjamin Edgar products coming out this week - launching at Notre here in Chicago. • I want to design little single-serving fresh veggie, charcuterie, and cheese combo packs in all paper packaging to be sold at Whole Foods. Wish that existed. • Who would have thought T-mobile might end up being the disruptor...looking that way though. • I'm actually a fan of Mondays...its Sundays that are boring to me. • That'll do it - hope everyone is having a good day. :)