I am not gonna lie I put a lot of stock in what the Neptunes have done for our genres music and how Pharrell is blazing a trail with his hip-hop fame…talk about an inspirational lifestyle. Since we are ‘so internet’ here at THE BRILLIANCE I could not help but notice the the new tone of the re-vamped Star Trak website. Two thumbs way up. This is a great example of content versus coding. Granted its a bit of flash, but the content they put up is more than you normally get from a music artist standard promotional tool. The pics and videos are a nice inside look into the on goings of Star Trak. The only way the site could be anymore candid was if they had footage of the knock-down-drag-out label drama. Enjoy the user experience, search around. Be on the look out for that chrome keepall?!?!
Two posts in a row…I should be doing something more constructive. I love this kind of stuff – bringing it back to when technology was for nerds and goof-off genius types. No real point to this post, but Facebook (which I have actually never used, true story) is finally saying they are ready to sell and that over the past year they have had meetings with Yahoo, Microsoft and Viacom to discuss what the deal might look like. If you didn’t know, Mark Zuckerberg is ‘that dude’ behind Facebook – the founder. And from the sounds of it, he’s 22 and doesn’t really care what a dude in a suit thinks – who does anymore? So when Microsoft wanted an 8am conference call with all the executives of Facebook and Mark…the Facebook suits had to tell Microsoft that they wouldn’t be able to do a call that early because Mark wouldn’t be awake. Ha, classic. Here is another zinger: right in the middle of negotiations with Yahoo that went over into a weekend, Mark said his girlfriend was going to be in town and couldn’t stick around…when everyone was like: ‘yeah, but this is a billion dollar deal?!’ Mark replied ‘I don’t care, my cell phone will be off.’ You’ve got to love the Web 2.0 kids.
I couldn’t think of a funny title…I mean, it doesn’t really need help. That’s the name…www.treehugger.com. It’s a blog. Everything ‘green’ is the content, and I dig it quite a bit. With a lot of these earthy type publications or media-outlets they get a bit too…hippie for me. This is like Hippie 2.0. Less ultimate Frisbee, more eco-adventure vacations you know? Anyway, I’m really into the green thing, so I’m into this. Not much else needs to be said…I’m just trying to get my post momentum back. ***Was this post kind of boring? My bad, I’m a bit tired…
Like yesterday, when I see the black LR3 outside my apartment, I know Lupe is at Sultans Market. I hop in quick to say “What’s up”, congratulate him on his debut album which comes out today. I am like “Man…it’s been a long time coming”….he whispers something back, I can’t hear him and I am like “what’d you say?” hes like, “I lost my voice…” With his doctor in tow he was headed to the hotel with hopes that it will somehow return for a day of press and a free Myspace (i.e. HUGE) show at the Metro tonight. Years in the making and the day you need you voice the most its gone. The album is loud and clear tho. I won’t give tracks like ‘The Cool’ justice by talking about it, the audio and cough, cough movie will speak for itself. Bottom line no one can represent our niche culture in mainstream/hip-hop the way he has and will by connecting the dots connected on the 12 minute long ‘Outro’. Buy it for the blood, sweat and tears he put in the project and because THE BRILLIANCE is amongst that long list of shout outs, look out for us. Notably deserved is Chuck for his visual assitance, oh so fresh. I’ll leave you guys with my favorite moment from the legendary FNF radio shows we produced, sometimes plagued by technical difficulties.
It isn’t often that we take time out of our oh-so-busy lives to stop being super important and in a hurry for a second and think about other people. Face it, humans by nature are mostly concerned with themselves. I’m certainly guilty of this myself. But I’m trying - really - I’m trying to open my eyes to the importance of things like volunteering, participating in some kind of charity, or donating some of what I have to the places and people who have very little. But one thing some of these people out there in the world do have is hope and a dream or an idea. Enter KIVA.org. The concept behind what KIVA is doing is absolutely brilliant and truly puts a smile on my face. Their tagline is “Loans that change lives.” KIVA “...lets you lend to a specific entrepreneur in the developing world - empowering them to lift themselves out of poverty.” In other words, you go through the site, find a struggling business somewhere in an impoverished area, decide what you are comfortable with, and you lend money to a budding business. Thus making you a donator to the working poor. Microfinance truly simplified and made easy to get involved with. And don’t worry, your money isn’t going to King Savimbi from Nigeria who has $48M waiting in a bank account for you after you give your credit card number. This is totally legit, totally pure. From their press section as quoted from CNN Money, “If you’ve got 25 bucks, a PC and a PayPal account, you’ve now got the wherewithal to be an international financier.” This really just goes to show a little can go a long way. Some of these people are asking for as little $400 to start their business!! It shows how much money is still needed for each needy business, shows pictures, and gives very good descriptions of what you’re donating your money to. I love this, I really do. Keep in mind too - this is money you are lending! As loans are repaid, you get your money back. It’s win-win, honestly. Check it out and do what you can if you are in a position to help.
So its fashion week. Kinda of a big deal if you are into what the heavyweight fashion houses thrives on. THE BRILLIANCE has steadily been vouching for Y-3 for good reason, they are on a different playing field. When your constantly searching for what is ‘next’ a light bulb goes off when that moment happens. For me it was reading this review of the Y-3 show last night. First of Y-3 is a real deal collaboration…Adidas & Yoshi Yamamoto are both bringing something to the table and the end results are pushing the envelope of design and presentation…this is streetwear for the fashion minded. Talk about presentation, who skips the Bryant Park tents for a neon lit floating barge on the Hudson. Another nice take on proper presentation came from Trovata. Instead of doing the traditional runway bit, they just had a party with music and margaritas, and let the clothes take center stage. I really dig this brand because of their beach bum/urban vibe. It feels very homegrown and their pieces are detailed to perfection without being boring.
After a couple glasses of Beringer, 2000, from Napa everyone gets to read two posts by me in one night. So we had our infamous tagline…infamous? The ‘Diamonds are a trend’s best friend’ line. I’ll be honest…I liked it. I mean, I came up with it…catchy-catch phrases are always fun. But it’s a bit played out. Diamonds and simple vectored images of them are a bit played out you know? Played like an old Operation Ivy tape. So Virgil and I were walking through the lower east side of New York City a couple weeks ago…kind of yacking thru what this site really is. Good question!? What is this site?…its actually pretty simple. We all decided, Chuck, Virgil and myself that the site is just really ‘internet’. Of course, using ‘internet’ as an adjective. Our site is really, really internet. So we’d like to say good-bye to the old diamond referencing tagline…and usher in our new tagline…obviously this is huge, huge news…so the only natural reaction would be for you to link us up on your blog talking about our tagline change, ha. New tagline…
THE BRILLIANCE! Really internet.
Back with ones of these…basically since the whole Apple thing was a huge let down, ha. I really wanted the full screen iPod for my flight tomorrow. Location location location, lets get into it: ONE – It’s terrace is bigger than two of your dorm rooms. That’s actually why I posted it…this whole spot looks like it was built to simply relax. Big, private, awesome windows…I can dig it. The bathroom is hideous. TWO – I posted this one mainly off its ceilings. Love it man…I love ceilings. The furniture is a distraction here…easy to fix, the kitchen is a bit too ‘grown-up’ but I’m heavy into the windows in the bathroom. You could live here a while. THREE – Had to post this one just cause of the library-hall-way thing or whatever. Love the minimal approach and crazy open spaces. Nothing more decadent then wasted space in NYC. FOUR – Bam! Love this spot. Seriously…I had to find the Ikea of the The Village you know? At $2.I-cant-afford-the-assocation-dues million it’s a steal! Honestly, its one of the cheaper places in this area though…great ceilings, very nice kitchen, very open you know? Terrible furniture…you can buy big spaces, but you cant buy swagger I guess. (Just playing on the association dues comment…anything is possible right?!)
If your into modern architecture and that pristine concrete look I know you’ll be into Tadao Ando. Most big named architects have a standard trick they do really really well and Ando’s is most definitely his use of concrete. Check out his Langen Foundation outside of Dusseldorf, Church of Light in Osaka, or his $12 mil Morimoto sushi spot in NYC. Utterly amazing stuff that takes concrete past notions of being a lifeless and cold material. Its weird, he’s even done a house in Lincoln Park, Chicago kinda tucked in off a typical Chicago street. To do the super smooth concrete look you have to have an insanely skilled crew and a immaculate set of drawings for the job. Architecture and rumors can go hand in hand and word is that walls were built and torn down because tolerances within ¼” were not being met. In the states if you can pour a 100 ft wall and have it be dead on straight within a ½” you’re the best on the block. If I could only afford one of these bad boys it would be on.
Chilled weekend…the big party Friday night was good, and the fireworks last night were better than the fourth of July ones. So some things: (1) Supreme is an amazing brand. Can’t say their retail space in NYC clicks with me…but I honestly love the brand - heritage, integrity, etc. I dig the new website. (2) Keeping it New York - congrats A-ron on the gangstore feature in the NY times. (3) Rob Bell said he thinks Jon Stewart might be a prophet. Interesting stuff. (4) So gas here is now only like $2.31 a gallon. I swear like 3-4 weeks ago it was $3.15…no joke. I honestly don’t even know if I want to say this, but: a great way for ‘big oil’ to compete with all this green thinking is to rewind the clock to when the prices didn’t make us think about being green…right?! (5) Chilly weather is back and I love this jacket. Have a good Sunday everyone…