The Brilliance!


We’re really internet and we’re really back. A website about things Benjamin , Chuck , Virgil , and various friends & guests think are interesting. Little-to-no specific focus, a bit odd, speling errors, and incredibly culturally relevant.


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This BMW “no” campaign?

Hmm…not sure on this one. Honestly, like the overall feel of it…I like it. It’s certainly different for BMW. I would have expected this from Saab, Volvo…maybe even Audi. But not really from BMW. Remember that commercial a year or two ago where they show the guy in the 3 series fixing his hair in the mirror forever while the other guy jumps in his A4 and adjust his mirror to actually see behind him rather than fix his hair? I always liked that commercial. I’ll be honest, BMW makes a really amazing car, facts are facts. But they have always had a very ‘punk’ feel about them, or rather their consumer does. It’s those 25-30 year olds with an extra $150 a month who stretch for the 3 series lease rather than the Accord, or Civic, or whatever…and then acts like they’ve ‘made it’ you know? You’re not impressing me when you pay $8 for valet and don’t tip the guy. Whoa, I’m ranting. Anyway…but check this out, I think it’s cool, I think it’s a ‘neat’ move on BMW’s part, trying something new. And regardless of anything, the M6 is one of the wildest cars out, hands down…beautiful ride. Weird post, whatever. I’m also really into their web site layout, hasn’t changed for a while…doesn’t need to.