The Brilliance!


We’re really internet and we’re really back. A website about things Benjamin , Chuck , Virgil , and various friends & guests think are interesting. Little-to-no specific focus, a bit odd, speling errors, and incredibly culturally relevant.


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The Niche Market in NC!

There’s nothing particularly innovative about this store…looks pretty nice, they carry some good brands - Adidas, Vans, Stussy, Paul Frank…it’s not groundbreaking…but it’s in Charlotte, North Carolina. And as far as I know, there aren’t many other places like this in that area. And that is what is innovative about it. I guess I just like to think big, but imagine putting a store like this in an area that has never been exposed heavily to ‘smarter street fashion’ so-to-speak…one little store could affect a generation’s style in a certain location, couldn’t it? Maybe I’m rambling, I don’t know. I just have a lot of respect for people who open their own stores in areas where it is risky that the success will flourish…Or just anybody who makes things happen in general. Naw whattum sayin?