The Brilliance!


We’re really internet and we’re really back. A website about things Benjamin , Chuck , Virgil , and various friends & guests think are interesting. Little-to-no specific focus, a bit odd, speling errors, and incredibly culturally relevant.


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SEI Water gets it!!

I am a sucker for good packaging. The best example since the Philippe Starck consulted Vitamin Water is this SEI water product. A-MA-ZING design. Water flasks. I dig their whole approach. The coolest thing for me about this packaging is that they dodged the marketing to masses formula (mountain-esque paper wraps) and are catering only to people that are into “subtle” design furthermore “get it”. We all understand all water is really the same, so you gotta differentiate with the look and attitude. Their website is nice too and dictates what their brand is about. They are on point with the product placement but what’s up with their distribution?