The Brilliance!


We’re really internet and we’re really back. A website about things Benjamin , Chuck , Virgil , and various friends & guests think are interesting. Little-to-no specific focus, a bit odd, speling errors, and incredibly culturally relevant.


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Saturn’s ‘Rethink’ campaign!

This post kind of came from the latest commercial they are airing on TV right now…they call it ‘Anthem’ on their site, check the link below. I need to be honest and say I’ve never been like ‘wow, I want a Saturn’ you know? But I do dig their branding, they’ve had pretty good marketing thru the years, and its funny cause I guess I never really thought of them as an ‘American Car Company’ because they don’t seem so bumbling like Ford or GM, etc. And they were always kind of an underdog, always like that. But yeah, I dig their new commercial – I hope its an action from them to actually start doing things different more than just a commercial to make us think they are. Their whole ‘rethink bling, rethink strength, rethink power’ in the commercial was well done I’d have to say – all in the context of car companies which are often quite played and boring. So yeah…that’s my post this AM, another beautiful day here in GR shaping up.