The Brilliance!


We’re really internet and we’re really back. A website about things Benjamin , Chuck , Virgil , and various friends & guests think are interesting. Little-to-no specific focus, a bit odd, speling errors, and incredibly culturally relevant.


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Saab… The Aero 9-5

Saab… It’s almost a confusing brand. I have always been a fan of their brand (read ‘The Branding Gap’) and the whole ‘feel’ of what Saab is. And I have taken one on a test drive when I was in buyer mode a while back. I am particularly interested in the Saab 9-5 Aero. I almost have a hard time writing my thoughts on it. I love the design, I love all Swedish design. I love the ‘quietness’ of the brand. They don’t say much, I like that. I like the owner group which is quite important to me as a buyer. Maybe I am just so turned off by the other competitors such as BMW and Audi. Either way, check the Saab 9-5 Aero, give it a second glance if you haven’t already.