The Brilliance!

HTTP://WWW.THEBRILLIANCE.COM

We’re really internet and we’re really back. A website about things Benjamin , Chuck , Virgil , and various friends & guests think are interesting. Little-to-no specific focus, a bit odd, speling errors, and incredibly culturally relevant.

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RED, creatively cool charity work!!

So last week in Chicago there was a lot of press hoopla surrounding the Gap store because Bono & Oprah were ‘shopping’. More importantly there were launching this new RED campaign which I think is genius….for real. Its time to make charity work cool and not corny. We love to shop why not eliminate AIDs at the same time. What a step in the right direction. I love the interconnectedness of products spanning across corporations that are typically strict with their image. Check out the RED site for the products. Graphically that RED American Express card is fresh. The whole coloring everything red could get played out but I hope other people latch on to this concept and create global charity brands…hmm…maybe we should start a niche brand version of this concept. This is a trend we need to bite. Since we all love urban culture lets start branding shoes, hoodies, artwork, New Eras etc. in iconic school supply patterns like college ruled paper…ha…and donate the profits for inner city school for supplies. I am only half way kidding…email us if your interested in making this happen. I can see it now…Honeyee Bloggers X THE BRILLIANCE schools the world…