The Brilliance!


We’re really internet and we’re really back. A website about things Benjamin , Chuck , Virgil , and various friends & guests think are interesting. Little-to-no specific focus, a bit odd, speling errors, and incredibly culturally relevant.


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Random & well branded: Jack Spade!

I tend to take my time with a lot of brands – and honestly I don’t have a terribly good reason why. I have this thing where I like to research them over the course of time before I actually buy anything. And lately – the past year or so – I have been really into products that I intend on owning for a long time, products that age well. I’ve always been a really big fan of how Kate Spade did her thing and started a really tremendous brand…I’ll be honest in that I think its lost a little luster with over accessibility lately – but still good stuff. Anyway, enough women’s bags – Jack Spade has always had some cool stuff but its their presentation that has always piqued my interest. I remember when Lacoste was just kind of re-emerging as a fashion brand and it was very hard to find in Chicago. There were only 2 spots, Lord & Taylor – and then very randomly – the top floor of the Kate Spade store where the Jack Spade stuff was. I loved how he/they integrated other brands they liked into their own retail spot. Perfect way to build a brand-image quickly. Ever since then I have checked their site regularly and I love how they have super random products – ping-pong case, leather match book covers, c-lo dice kit (!!), rubber bands, etc…and that jacket they had last season, the plaid one, was nuts. I love brands that just do really random stuff – true lifestyle products. So yeah, I just got a MacBook this week, and the idea of a laptop case feels too PC – so I think I’m going to do the Jack Spade backpack instead…good stuff.