The Brilliance!


We’re really internet and we’re really back. A website about things Benjamin , Chuck , Virgil , and various friends & guests think are interesting. Little-to-no specific focus, a bit odd, speling errors, and incredibly culturally relevant.


Shoes Shoes Shoes

Perfectly absurd. My theory on the magic trick of white sneakers.

As a repeat purchaser myself - I’ve always been fascinated with the extremely obvious design flaw with white sneakers. White leather - or worse - white canvas, white soles, white laces, white everything. In a product that is knowingly designed to touch the dirtiest surface of our daily activity - the ground. Dirt, oil, trash, piss, rain, snow, spit, and whatever else you’d never think would be acceptable to get any other piece of our clothing or really any object you own get close to, right? I kind of love it. They’re aesthetically pleasing - yeah - but I’ve always thought it was kind of an incredible expression powered by some genetic desire in humans to be royalty of some sort. Sounds crazy, but honestly?! Is it the appearance of achieving the “impossible” for a short period of time that gives them something beyond just their visual appeal?? Like a magic trick maybe. It’s fairly affordable expression in decadence - for better or worse. I could probably keep rambling - but I’ll sum up white sneaker as: a perfect absurd / paradoxical design flaw that ends up articulating something else entirely about the human condition. ANYWAY…I’m just as guilty as the next. I’ll take another pair of all white Sambas. ***WAIT. They don’t have them on Mi Adidas anymore. Someone at adidas help?!