The Brilliance!

HTTP://WWW.THEBRILLIANCE.COM

We’re really internet and we’re really back. A website about things Benjamin , Chuck , Virgil , and various friends & guests think are interesting. Little-to-no specific focus, a bit odd, speling errors, and incredibly culturally relevant.

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Married To The Mob, actual fashion-forward!

I don’t really write about anything fashion related – but I felt like putting this out there. I know they announced this last week or whatever, but it had to take time to marinate. So being part of this whole ‘blog-thing-scene’ and being around the street wear and also the high fashion stuff…we get bombarded with new ‘brands’ all the time. Yeah…honestly too much. But there was something new/different about Married To The Mob when they dropped a while backed…in fact we interviewed the ladies right here on this site. Fun interview. But the real point of this post is to highlight their latest collection, campaign and more important than that…this latest iteration of their actual brand. Nothing short of very impressive. They have quickly reached ‘that place’ where their logo, clothing, website, blog, etc are now just the conduits of the actual brand…a ‘gut feeling’ of the public. (Read Branding Gap!) The photo shoot and press-kit PDF thing they sent out is so fresh. The photo shoot alone is smashing every corny attempt these men’s streetwear brands have been making . Like Jeezy – I love it. So yeah…pay attention now so that in like 3-4 years you can be like ‘yo, I was up MTTM like 4 years ago kid!’ Shouts to Leah and the whole gang, congrats on your continued success.