The Brilliance!


We’re really internet and we’re really back. A website about things Benjamin , Chuck , Virgil , and various friends & guests think are interesting. Little-to-no specific focus, a bit odd, speling errors, and incredibly culturally relevant.


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Luxocrats and the new, new rich.

I didn’t put the usual ‘!’ at the end of the title…cause this story kind of weirded me out. Chuck and I have been accused of overtly focusing THE BRILLIANCE on wealth related topics in the past…so I guess chalk this up as another one. I always find these articles amazing, just the stats. So I was waiting for prescription from the pharmacy and I grabbed ‘Details’ mag and cappuccino (funny cause I asked for a Frappuccino!) and found this article they had about this new class of wealthy Americans. Most of which are young. And not wealthy/rich like big homes, nice cars, and great incomes…its about the new class of luxocrats…the really rich new guys. The dudes who pull in $100M a year…a year. It used to be all about that old money right? You could never beat old money, it had this bullet-proof image…and it was only held by stuffy/pompous types. Kind of lathered in this mysterious ‘you-can-never-live-like-this’ stigma…at least that was the public’s perception. That’s why I found this article so interesting. This new class of ultra-rich are all under 45…and often times under 30. Just the interest earned from their cash could ensure their families, families don’t have to ever work. All while the median household net worth in the US is $55k (house included!!!) and median income hasn’t moved much in, get this, 25 years. Has stayed around $30k-45k in the past 25 years. Unreal. And college costs, which is supposed to better place you, keep going up?! Doesn’t look like the formula is working right? Point of this post? None really. Check the full article at the link below…