The Brilliance!


We’re really internet and we’re really back. A website about things Benjamin , Chuck , Virgil , and various friends & guests think are interesting. Little-to-no specific focus, a bit odd, speling errors, and incredibly culturally relevant.


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Krink is Unfadeable

Krink is a permanent ink made in small batches by hand in NYC. Permanent on any surface and, as they say, unfadeable. While I’m not personally a writer, I do appreciate graffiti and the art of tagging. What makes Krink worth posting about is how well it’s branded. Fantastic. The man behind Krink, known as KR, took a culture, a need (good ink), and created an incredible product with that perfect niche feel… Beyond all of that, he created a truly brilliant brand… In terms of packaging, marketing (or perfect lack of), tag-line, and of course the ‘feel’ you have knowing that the product is hand made with what should be considered a ‘secret’ formula…it’s all just perfect. THE BRILLIANCE! has a lot of respect for Krink.