Definitely taking the initiative in using Youtube to build an audience. Just Blaze, Hip Hop producer extraordinaire, is not letting up with the awesome behind the scenes footage on JBTV. The latest installment is the making of that new Nike Air Force commercial. Tapping into Nike’s the endless and wisely spent advertising budget, Just Blaze works with concert master Sandy Park, conductor Rob Mathes and a studio full of strings to create an epic instrumental. The collaborative talk between Just and Rob is so interesting. Rob seems very Hip Hop by the sessions end. Gotta love it when different genres collide and mean something at both ends. Testament to what a real collaboration is all about. Stay tuned to JBTV.