The Brilliance!


We’re really internet and we’re really back. A website about things Benjamin , Chuck , Virgil , and various friends & guests think are interesting. Little-to-no specific focus, a bit odd, speling errors, and incredibly culturally relevant.


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Jay-Z x Audemars Piguet!

But this particular watch be a one-of-one. Actually it’s 1-of-100 now. Shawn Carter is so big. Just announced a Shawn Carter x Audemars Piguet watch collaboration thing limited to 100 pieces hit for $24k to about $70k. And in all the best finishes… Rose gold, stainless, and of course platinum. The best part of this whole deal is that the president, Francois-Henry Bennahmias, of AP approached Jay rather than the other way around as we have seen with rappers in the past. No ‘ice’ on this watch either kids. THE BRILLIANCE! loves AP and Jay-Z. He has EVERYONE smashed. So much respect.