The Brilliance!


We’re really internet and we’re really back. A website about things Benjamin , Chuck , Virgil , and various friends & guests think are interesting. Little-to-no specific focus, a bit odd, speling errors, and incredibly culturally relevant.



Inside Koenigsegg & just cars in general.

I’ve gotten like entirely too into cars. Always been into the brands, etc, but now it’s more about the details - I’ve become obsessed with the melding of design and technology in newer cars - dual-clutch transmissions, carbon-ceramic brakes on road-going cars, “negative” torque-vectoring, turbos vs naturally aspirated, all the tech around quattro, etc, etc, etc. I’m still quite new to it all. Cars are these insanely complex pieces of design and art that we get to interact with every-day. An insane amount of moving pieces need to come together perfectly to get from idea to the street, you know? I actually dug around and researched the designer behind the last car I got, ha. It’s like, I think getting a clothing line designed & manufactured is challenging, think about a car, just totally blows my mind. So yeah, this whole post was supposed to be about this amazing car company, Koenigsegg, and this brilliant little web-series showing behind the scenes of their design, testing, and manufacturing process. The attention to detail and innovation is too inspiring. Sure, the cars are like $1M+ in cost and they’ve only made 100 - but its this guys kind of crazy ambition to be the best super car company in the world that makes it all so fascinating - and with a staff of just FORTY FIVE people?!?!1 The show can be a bit over-the-top technical - best one’s to start with are these two. What if tumblr kids started car companies instead of clothing lines??

***All that said - I’m actually not a fan of the Koenigsegg’s design. Too much engineering, not enough sex. Love the company though.