The Brilliance!


We’re really internet and we’re really back. A website about things Benjamin , Chuck , Virgil , and various friends & guests think are interesting. Little-to-no specific focus, a bit odd, speling errors, and incredibly culturally relevant.


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How to keep secrets…Apple.

I dig this article…and it digged it, ha – that was corny. I have always been fascinated with how Apple keeps products so unbelievably secret until they launch them – its almost unbelievable at times. Especially compared with their competitors and pretty much any other industry where product leaks are totally common place. I think the first time I was really struck by Apple’s ability to keep things secret was when they released the iPod nano – first generation. The huge undertaking that it is to launch a physical product with manufacturing overseas then to announce it to everyone’s surprise and have it be available THAT DAY at retail stores around the country. Pretty unreal. The iPhone is of course even more unbelievable - 30 months in development, way more outside support needed, etc…wild stuff. Check the article. (Does the picture I attached really make sense? Ha?)