Hedi’s London Teenage Portfolio project!
We’ve chatted about Hedi’s photography here on the site a couple times before I think. Once at least. He’s back with this one…his amazing ability to find people that embody that ‘Hedi’ image, what was once the ‘Dior Homme’ image - I’d say it’s important not to confuse the two. The idea behind the project was to, in just 4 days, “create a definitive record of London youth right now.” Quite a task in just 4 days. Nicola Formichetti, the stylist for the shoot, and Hedi would hit the streets, cafes, late night shows, etc to find the faces they felt embodied the “genre now” look of London’s youth as A-ron might call it. I dig the end results. Without sounding like a fanboy - its a bit hard to wrap your head around someone like Hedi who seems to be so talented at some many things yet all of them are so congruent. All his projects fit together like puzzle pieces. Look for the photos in the next Dazed & Confused issue - and below for what I imagine is just a sneak peek at them. Or…maybe all of its just lighting. Ha.