The Brilliance!


We’re really internet and we’re really back. A website about things Benjamin , Chuck , Virgil , and various friends & guests think are interesting. Little-to-no specific focus, a bit odd, speling errors, and incredibly culturally relevant.


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Game changers: RED digital cinema cameras!

Alright, I’m not going to pretend I know a lot about video editing, cameras, or anything to do with film-making. I do have some friends, Dot&Cross, here in town that are quite educated in it…and a while back they’d mentioned to me this company called ‘RED’ that makes unbelievably high quality digital video cameras for equally unbelievably low prices. Allowing film-making shops to literally own the digital equipment at prices they were paying to rent real-film equipment for a week. The prices were still far beyond what the average consumer could afford - so aspiring, and starving, film-makers weren’t really effected by this…just the smaller/mid-sized shops. That was true until last week when RED, after taunting the public with teasers, finally announced their new Scarlet model which shoots big-screen, cinema quality, footage and will cost just $2,500. Literally, a true game changer. I think it was on TechCrunch where they mentioned the absolute fear this must have stricken in Sony and Cannon, etc. There is just simply nothing that competes with it. And their catch-phrase that they ‘render obsolescence obsolete’ in that every part of the camera is modular and works with any new products they might develop, etc. And similar to the iPhone, all firmware upgrades are free for owners. Pretty amazing. I really don’t have any interest in owning one - I may purchase one to rent out to local hipsters (ha, for real though) - but I love, LOVE companies that just shake their industry and literally create a whole new playing field. Always inspirational. What iPods are to music players I imagine RED will be to digital video. They’re branding and physical product design is well done too…very beautiful looking machines. Also, check this video shot using a RED. Awesome. ***Again, I’m not very educated in this stuff, so if I have anything wrong, shoot me an email!!