The Brilliance!


We’re really internet and we’re really back. A website about things Benjamin , Chuck , Virgil , and various friends & guests think are interesting. Little-to-no specific focus, a bit odd, speling errors, and incredibly culturally relevant.


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Custom Kicks Showdown!

I usually don’t post stuff like this. But I like this one…and for a good reason. It’s a customer sneaker design contest sponsored by Reebok and Finish Line where the entrant must take a pair of Reebok sneakers and ‘pimp them’ (ha) or customize them to their liking. Cool thing about this one is that the winning designer gets his shoes actually manufactured by Reebok and sold in Finish Line, a 3 day vacation in Boston touring Reebok’s HQ and $1,000 to spend on Reebok products. All the cash from the sale of the custom designed shoe goes to a charity of the designer’s choice. Reebok is doing their thing one step at a time, props to them. Cool contest concept, but I’m not feeling the name.