The Brilliance!


We’re really internet and we’re really back. A website about things Benjamin , Chuck , Virgil , and various friends & guests think are interesting. Little-to-no specific focus, a bit odd, speling errors, and incredibly culturally relevant.


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Conde Nast Portfolio - behind the scenes w/ Nigo and Bape!

What a great read. I have no qualms saying I really like Bathing Ape. I still, yes still, find the brand and Nigo extremely fascinating. I actually don’t own much Bape, and I don’t really wear any pieces - more just for collection’s sake. But beyond the actual pieces of clothing and its perhaps unfortunate cache among celebrities that don’t really ‘get it’...I still find it to be a brilliant, brilliant brand“ almost a little unreal. Conde Nast Portfolio did this super lengthy write-up about the brand, its team, day-to-day with Nigo, how he is perceived now in Tokyo, what the future might hold and more. It has to be the most behind-the-scenes look into Nigo as a person that I’ve read to date - and it might not be what you’d expect. Set aside 30 minutes and give it a read, again, just really fascinating. ***How crazy is the idea of Nigo taking Bathing Ape public and having it valued at $1.5B???