The Brilliance!


We’re really internet and we’re really back. A website about things Benjamin , Chuck , Virgil , and various friends & guests think are interesting. Little-to-no specific focus, a bit odd, speling errors, and incredibly culturally relevant.


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Billionaire Boys Club?

I almost don’t want to post this because of all the hype, hate, controversy it caused however long ago that was when it first started to pop up. Either way… Looks like it has ‘officially’ dropped…or it will be on the 20th. Not quite sure. Concept Shop say’s they will have some soon and have actual photographs of the denim hat… Also, there was a denim hat on eBay that was numbered xxxx/3000, but I can’t seem to find the auction now. My thoughts on BBC: This is a case of people taking a t-shirt too seriously. Yes, their ‘mantra/motto’ is a bit corny, but it’s not terrible. Yes the design is very simple/boring, but I don’t think it’s an accident, Nigo is a very smart man. If you like it, buy it. It’s not that big of a deal. I’m honestly interested to see if it takes any interesting twists and turns as a brand. Best of luck to Pharrell and Nigo with the line… I’ll probably get a hoody or something. That denim hat looks…‘floppy’ though.