BENJAMIN EDGAR OR WHATEVER “AN OBJECT COMPANY”!!111
New things, new things! Literally and figuratively on this one…new project, via new objects. I’m feeling really fucking lucky that I get to do projects like these. For real. For the past maybe 5-6 years I’ve been playing around in the clothing space. Last 2-3 years I got super into materials and how things are made. So like, as a hobby I would dream up products in a given material. Sometimes the product came first and needed to find an interesting material to make it in - or the material came first and it was like: “what object would be wild to make out of this?!” Narrative was always like a playful bouncing back and forth between useful and useless. Irreverence can be romantic, no?
So now its a “business” - even though I love eternally calling things “projects” well after they are sorted as a business. Been lucky to take all the learning from previous projects I’ve worked on - some massive in scale, some corporate, some small, some playful, etc - and try and to not only build out a collection and NARRATIVE that makes sense - but a framework on the backend that allows it to be financially sustainable. I’m obsessed with that. Inspired by companies like Margiela and Visvim. Hotels like the Chateau. People like Marc Newson and Olivier Zahm. Who have a clear narrative but a super avant garde end result / product. Maybe no rules?? That sounds kind of corny - but I think its true. Those businesses, places, people are sustainable businesses that reinvest profits to even further remove themselves from rules while totally delighting their customers…you know??? I absolutely love that.
So this is me throwing my hat in the ring. From scratch. Experimenting, taking things stuck in my head and hustling to hold them in real life and see if people like them as much as I do. Yeah man, train has left the station, “AN OBJECT COMPANY” ~ link below.