The Brilliance!


We’re really internet and we’re really back. A website about things Benjamin , Chuck , Virgil , and various friends & guests think are interesting. Little-to-no specific focus, a bit odd, speling errors, and incredibly culturally relevant.


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Another Steve Jobs post?

Ha…I really don’t care. I should posted this up last week…I haven’t been posting much lately! So yeah, Apple announces 37 new ipods, discounts every Apple product by 87% and hints at a new ‘iHome’ that will be ‘...insanely great. The best home we’ve ever built with multi-touch, wifi, and the best iPod we’ve ever made…’ Ha, jokes, nerd jokes. But honestly…we’re all thinking there is just going to be a new Nano or whatever…and they refresh the entire line while adding a totally new iPod, touch, and knock $200 off the cost of the iPhone. The wifi store, the nutso Starbucks thing… Apple has just an amazing velocity right now…seriously. I’m very curious as to what happened in the past 18-24 months that made Apple literally just sky-rocket both in social cache as well as just the market share it has now. What 12-30 year old wants a PC over a Mac? Honestly? And then you’ve got the whole customer service thing they are doing…the fact that we get a $100 store credit for buying the iPhone when it first came out makes me love the brand even more. Maybe I’m getting sucked into their perfect marketing…but the letter I linked below is pretty wild - it was announced only 2 days after the keynote! Ha, come to think of it…what if all of this was planned? They knew the $100 discount would be given, etc. Ahhh…Apple, so clever. Long post about my favorite company.