The Brilliance!


We’re really internet and we’re really back. A website about things Benjamin , Chuck , Virgil , and various friends & guests think are interesting. Little-to-no specific focus, a bit odd, speling errors, and incredibly culturally relevant.


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Alife Vancouver!

A really incredible brand. I have stated before how I love the ‘quietness’ of this brand. It’s difficult to be a ‘quiet’ brand and still bring in revenue enough to stay in business…Alife seems to be doing an excellent job at this. As well pushing the whole niche/street culture thing to new levels by smashing incredible design aesthetics in their retail spaces, their clothing, and the whole image they convey…very focused. I still can’t get over the Piranha tank thing in their NYC location. So yeah, new Vancouver location is open, it has a similar design to the NYC location and similar products as well. Let me say this…from like a high level, it’s like Alife is the Marc Jacobs of our niche scene/culture. I feel that way. Check the link below for some more pics, shout out to Kevin.