The Brilliance!


We’re really internet and we’re really back. A website about things Benjamin , Chuck , Virgil , and various friends & guests think are interesting. Little-to-no specific focus, a bit odd, speling errors, and incredibly culturally relevant.


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Alife’s new shop in LA!

Yikes…I hope you didn’t just put the finishing touches on what you think is the ‘coolest streetwear store design ever’…because Alife’s new spot is sure to be about 5x better. Ouch, ha. Alife is such a wild brand to me…they keep such a constant path with their design/branding, amazing retail spaces, and overall attention to detail. And they’re a really ‘quiet’ brand too. I always feel like its just them chilling while every other streetwear brand is like screaming for your attention. I dig that, it works so well. So yeah, via SlamXHype, check the pictures of the new shop…really, really brilliant. Really. Love the concept. Keep doing whatever it is you’re doing Alife. What’s up Rob.