The Brilliance!


We’re really internet and we’re really back. A website about things Benjamin , Chuck , Virgil , and various friends & guests think are interesting. Little-to-no specific focus, a bit odd, speling errors, and incredibly culturally relevant.


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Adidas buys Reebok!

Wow, this one came out of left-field… Maybe not though. The deal went down yesterday I believe with Adidas making a stock purchase of Reebok for roughly $3.1 billion… The deal will effectively double Adidas’ sales here in the US by having Reebok’s revenue. Now what I’m interested to see is if they can turn around Reebok’s string of ‘almost hot’ products. It seems like they get so close some time with creating a well branded, desirable lifestyle product. This could be a very good look. I’m still waiting for the NoPattern x Reebok stuff to drop! Reedidas… Adidaboks…