H&M does it again!!
So I just came to the obvious realization…with the decline of innovative “streetwear” the pendulum is swinging back to where we all started. The big basic brands, Banana, Polo, Gap etc. The benefit now days tho is that the big brands quit being so uptight and are actually being creative, taking risks and getting better trend reports. With H&M fresh off the Lagerfeld collaboration they have just tagged up with Victor & Rolf to produce some stunning pieces. High fashion, lower budget. Very inclusive, not exclusive. Of course I gotta see these pieces in person but the art direction of the whole project has got my attention. Viktor & Rolf snapped with their latest collection and carried over the same intensity with this less expensive iteration of their brand. So smart for the Viktor & Rolf brand as well. Most cats aren’t even hip to them as designers. Hats off to H&M for raising the standard. Another business model I would like to see bitten by competitors.