The Brilliance!

Let’s save the chat about how wild it is that since our 3 year hiatus “streetwear” totally did a back flip, came back and has like 3 different meanings depending on who your talking too. Could be a kid on Prince & Mercer, sales woman at a GIVENCHY buying appointment or London stylist. There’s differences from the glory days of ALIFE on Orchard St. and the GLOB days. I’ll get there in some way, I want to do a crazy roundtable interview surrounding it this summer. Back on track, sifting thru the lines that are classified in a broad sense as “streetwear” there is CAVEMPT. It reeks of being slept on. It’s what I call an open brand. Perfect for a rapper or female singer to only wear that to pin their identity against. What strikes me the most about the brand is the embedded art direction of the graphics and garment choices, the fact that its Skatething and the “bubbly” graphics are missing, and the lookbook videos fit in that rare category of fashion videos that don’t put you to sleep. Anyone that knows me know Im basically british and belong in Shoreditch or something. Little digging you’ll find the brand has many of roots there as well as Japan. To top it off producer Zomby is in the brain trust. Basically in this streetwear revival what attracts me to anything is that there is a real concept underneath arbitrary graphics. CAVEMPT. Leaders of a new streetwear.