DKNY’s Bike Campaign!!!
Such an impressive ‘outside-the-box’ idea. I just got hip to DKNY’s latest ad campaign going on in NYC. Their latest angle is to promote bicycling in the city which is all together healthy and environmentally friendly. Who could possibly disagree with that sort of stance. On their site they have a bunch of important information if you live in NYC and want to make the switch to bikes rather than cabs & subway. What really make this ad campaign impressive to me is the painted orange bikes they chained up all over the city during fashion week. Word is the NYPD isn’t too happy. While on the topic of guerilla marketing, you see this story on that Murakami billboard? I would have kept that for myself too. Very cool.